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Creativity is the Natural Extension of Our Enthusiasm



Access to water and sanitation is a fundamental human right and essential to life, health and dignity. WASH is an international program refers to the initiatives to provide water, sanitation and hygiene to the mass people. In Bangladesh BRAC provides sustainable and integrated WASH service in rural and isolated areas by ensuring safe water, adequate sanitation and proper hygiene education to the community. These services provided by BRAC have already reduced illness and death from water diseases and also generated a positive impact on poverty reduction as well as socio-economic development.

The Basic idea of BRAC’s WASH project is to achieve the seventh millennium development Goal (MDG-7) of halving the proportion of people without access to safe drinking water and basic sanitation by 2015. To promote the WASH project’s desired message Creative Media Limited and BRAC have taken initiatives to produce a motivational song on water, sanitation and hygiene issue. Country’s prominent singer Momtaj has given vocal to the song.